Bridgestone Retail Operations Earns National Excellence in Training Award

Bridgestone-retail-operations-award-USEWe’re service people. Not salespeople. That’s why Tires Plus provides newly hired technicians the opportunity to go through an award-winning training program—so they’re ready to deliver the best possible service to you and your vehicle.

On Oct. 31, 2018, Bridgestone Retail Operations, LLC (BSRO), which operates the largest network of company-owned automotive service centers in the world including Tires Plus, received the prestigious National Excellence in Training Award for its “BSRO Tech Foundations Workshop.” Talk about a fist-bump moment!

BSRO, a subsidiary of Bridgestone Americas, is one of only three organizations in the transportation industry honored in 2018 for educational excellence by the ASE Training Managers Council (ATMC).

“By equipping and empowering our employees to deliver best-in-class service across our network of stores, the BSRO Tech Foundations Workshop supports our vision to be the most trusted provider of tire and automotive service in every neighborhood we serve,” said Joe Venezia, president, BSRO. “Investing in our employees is integral to providing quality service to our customers. Since the launch in 2016, we have held more than 750 workshops and educated more than 8,600 employees.”

The workshop was developed to onboard and educate newly hired BSRO vehicle service employees. Hands-on activities follow each instructor-led segment in a shop equipped with state-of-the-art technology to allow students to apply what they learn immediately.

Training topics include:

  • Tire knowledge
  • Fluid services
  • Vehicle inspections
  • Proper equipment and systems usage
  • Standard operating procedures for various automotive services
  • Practicing the BSRO safety mission statement: Safety First, Always

A panel of peers judges ATMC National Excellence in Training Awards submissions. A mean average of all judges’ scores is used to determine the winners. The awards spotlight highly effective and innovative training programs and emphasize the importance of training to the success of the transportation industry.

At Tires Plus, we believe that excellent training leads to excellent car care. Visit your nearest Tires Plus to experience this excellence today!

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